LEO Pharma
Modular exhibition to travel the world telling the story of LEO Pharma's history in Ireland
Challenge
How do you bring a pharmaceutical company’s 100+ year legacy to life without making it feel like a textbook? LEO Pharma needed a traveling exhibition, but the reality was loads of data, very little physical space, and a strict brand identity to follow.
Goal
Transform “dry” historical and medical information into a dynamic, engaging visual experience, while being something that could pack up, travel the world, and still make a lasting impression; to inform, inspire pride within the company, and intrigue the outside.
Solution
We crafted a modular system that treated information like a story, with wooden panels in bold brand colors for each chapter, and using graphics, animations, and their real medicines, in tight collaboration with the producers. The final result was a portable “suitcase” of history.
